To make it a bit easier for users to spoon Telephone Number List feed, it's best to create chewable content that's easy to digest quickly, especially on mobile devices, also known as " micro moments ". By serving the right content with every online interaction with every one of your potential customers, you have the best chance of converting them into customers. So let's break down the different components of a lead-generating web presence and where Telephone Number List they need to appear for optimal performance.
Try Connecteam today! Join thousands Telephone Number List of HVAC companies who trust Connecteam to ease daily operations, simplify communication and increase productivity! Learn more Part 1: Value Proposition What is a value proposition? Your company's value proposition (PV) is what it can do for the people who become its customers. For example, as an HVAC professional, your company's value proposition might be defined as "creating a comfortable indoor Telephone Number List environment." The value proposition of similar local businesses can often be nearly identical.
This is precisely why you should Telephone Number List take the time to write your value proposition so that it's clear, concise, and maybe even catchy (if you're a particularly good writer). Where and when? Your value proposition should be one of the first things potential customers see when they visit your company's homepage, regardless of their position in the sales funnel. Before they know anything else about you, they need to know that they are in the right place Telephone Number List to meet their needs. On your landing page, your VP should be visible above the fold line (before scrolling) on both desktop and mobile versions of your landing page.