B2B marketers struggling for growth in today’s economy know they need to get maximum results for their email marketing efforts, but too many do not understand Special leads the critical role deliverability plays in the process of turning prospects into revenue-driving customers. All the creativity and planning that goes into a targeted email marketing campaign is meaningless if your Special leads emails don’t reach their intended inboxes.
Every undelivered email is a lost lead, and the money you spent to Special leads acquire that lead gets wasted. In other words, email deliverability is critical to the success of your lead management programs. The world of email deliverability has changed quite a bit in the last few Special leads years. It’s no longer good enough just to avoid certain words in your copy. The technology used by your email service provider can play a big role in optimizing Special leads delivery, and the most important factor today is your email sending reputation.
GeorgebilbreyreturnpathTo learn more about email reputation, I posed Special leads Special leadsthe following questions to George Bilbrey, president of Return Path, the world’s leading email services company. (Disclosure: Marketo uses Return Path’s technology to monitor and manage our own reputation as well as that of our clients.) What is the current state of deliverability for Special leads commercial email senders in the B2B space? About 1 in 5 commercial emails do not make it into the inbox. Among our clients, that ranges from below